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This web site fire-cables.co.uk states the following, "Pyro MI - The only true fire survival cable system." Our analyzers noticed that the webpage stated " The ultimate fire survival MI wiring cable system for versatility and fire survival performance." The Website also said " Pyro MI Cable Systems were installed when the fire broke out in the Channel Tunnel in November 1996. Resisting extreme temperatures that destroyed concrete and welded rails, the Pyro MI Wiring Cable allowed emergency lighting to operate for the safe evacuation of passengers; proving its superior fire survival capability. Pyrotenax MI Wiring Cables are manufa." The website's header had ksm limited as the most important optimized keyword. It is followed by fire cables, fire-cables.co.uk, and mi cables which isn't as ranked as highly as ksm limited. The next words fire-cables.co.uk used was mineral insulated cables. fire resistant cables was included but could not be understood by search engines.